Apartment complexes and MDU owners face growing pressure to offer reliable, accessible, and profitable EV charging that connects seamlessly with public EV charging networks. Here's the surprising truth — public-access chargers at apartments see 50–80% higher utilization than resident-only units, and properties that enable public use can unlock up to 40% more in financial incentives. Yet many owners and integrators struggle with charger-to-network compatibility issues, billing system errors, and loss of property branding once chargers go public.
In this podcast episode, we'll unpack how to overcome these hurdles and discover proven ways to deploy EV charging systems that work flawlessly with public networks—boosting revenue, reliability, and resident satisfaction.

Topics Covered:

What is Public EV Charging at Apartment Complexes?
Why are Public EV Charging at Apartment Complexes Important?
Key Types of EV Charging Ownership Business Models
How does Public EV Charging at Apartment Complexes Work - Basically?
What are Typical Public Charger Utilization Rates at Apartments?
How Long Does it Take to Setup Public EV Charging at Apartment Complexes?
What are Public Access Revenue Opportunities at Apartments?
What are key Incentives for Public Charging at Apartment Complexes?
What Services and/or Equipment are Needed to Setup Public EV Charging at Apartments?
EV Charger-to-Network Compatibility
How to Manage Public and Resident EV Charger Access
EV Charger User Groups for Access Control
Public EV Charger Permitting Timelines
Will Public EV Charging at Apartment Complexes and MDUs Work with Most Systems?
How to Prevent Non-Resident EV Charger Overuse
Is Training Required for Public EV Charging at Apartments?

About Expert Mike Battaglia

Mike Battaglia is Blink's President and CEO. He has over 30 years of leadership and development experience with growth strategy, global operations, and EV infrastructure expansion and has overseen Blink's rapid global expansion and service and product launches. He previously worked at J.D. Power, Toyota Motor Sales, U.S.A., and SmartDisk, and up until earlier this year served as Blink's COO before being promoted to President and CEO. He has led Blink's revenue growth, has overseen the global rollout of EV chargers in multifamily residences, workplaces, fleets and public venues, and has been recognized among industry leaders driving EV adoption and sustainability in transport.

Adding EV chargers to apartments and multi-dwelling units appears to strain the property's electrical capacity, creating a major barrier to adoption. Shockingly, without smart energy management, 90% of apartment EV charging projects stall before installation even begins. The challenges are clear: costly and disruptive electrical upgrades, underutilized infrastructure that could instead support up to four times more EVs with smart load balancing, and excessive utility demand charges that can be reduced by as much as 40%. Smart load management not only reduces costs but also prepares properties to meet upcoming EV charging requirements and regulatory mandates. Load management can help to fulfill or plan for upcomding EV Charging requirements and regulations. In this session, you'll discover how smart EV charger energy management unlocks scalable, cost-effective EV charging installations and expansions while minimizing electrical requirements—making it essential listening for property owners, integrators, and EV industry leaders alike.

Topics Covered:

What is Smart EV Charger Energy Management?
Cost Savings from Load Management
Shared Circuit Charging Configuration
Software-Based Energy Management
Local vs. Cloud Load Balancing
Apartment EV Charging Deployment
Priority Charging and User Requests
OCPP Protocol Integration
Transparency and User Communication
Electrical Design and Installation Steps
EV Readiness Ordinances Compliance
Utility Demand Charge Reduction
Assigned Parking and Charging Access
Property Manager and Resident Training
Equipment Compatibility and Vendor Vetting
Metrics for Measuring Deployment Success

About Expert Guest Cory Miller:

Cory Miller is the Co-Founder and CEO of PlugOp Technologies. He has over 8 years of leadership and development experience with EV charging systems, energy management strategies, and battery optimization. Cory has conducted advanced research at Ohio State University's Center for Automotive Research and authored multiple international conference and journal papers on charging optimization and battery degradation modeling. He has founded PlugOp Technologies to deliver scalable EV charging solutions for multi-family properties, helping renters access reliable charging while ensuring fast ROI for property owners. He has combined technical expertise with business development skills to create innovations that make EV adoption practical, profitable, and sustainable.

Marketing and selling EV charging systems to apartments and MDUs is often seen as complicated, expensive, and difficult to execute effectively. Yet surprising data reveals that properties with EV charging experience 19% fewer move-outs annually, generate new recurring revenue streams, and even achieve up to 15% reductions in liability insurance premiums when chargers include real-time monitoring. Despite these benefits, property owners continue to face costly tenant turnover of $2,500–$3,500 per unit, ongoing security and liability risks in shared spaces, and mounting pressure to unlock fresh revenue opportunities. This session will show you how to overcome these challenges with strategies that help you reach, attract, and motivate apartment and MDU decision-makers—while giving you practical methods to qualify leads, communicate value, and close profitable sales.

Topics Covered:

Tenant Retention Advantage
Rental Premiums and New Revenue Streams
Insurance and Risk Reduction
Rebates and Incentives
Overcoming Common Objections
Electrical Load Management Pitch
Property Value Appreciation
Predictable Recurring Revenue vs. Public Charging
Subscription vs. Usage Models
Marketing Messaging: The Four R's
Multi-Channel Marketing Strategy
Sales Outreach Tactics
Timing and Urgency Messaging
Green Certifications and ESG Positioning
Tenant Engagement and Future-Proofing

About Expert Guest Lawrence Harte

Lawrence Harte is an EV technology and systems expert with deep expertise in marketing and sales. He is the author of Connected EVs Explained, EV Charging Systems for Apartments, and more than 150 other books on technology, media, and business. Lawrence is also the editor of EV Business Magazine, host of the EV Business Podcast, and publisher of the EV Industry Directory. With formal training in sales from Dale Carnegie, Tom Hopkins, Sandler Sales, and others, he brings both practical and academic insight to sales strategy. He actively uses leading CRM and sales management platforms including HubSpot, Zoho, is a Salesforce Trailblazer. Lawrence also founded and hosted the Sales Lead Generation Secrets conference and is a member of several business mastermind groups.