For eight years, I avoided Black Friday like I was allergic to it. Then last year I went all in with a brand new deal every single day, and the results were mediocre at best.

In this solo episode, I walk you through seven sustainable ways to handle Black Friday as a service-based business owner, plus a bonus idea I wish I'd taken seriously a lot sooner. Some of these options involve selling, and one involves sitting the whole thing out. Every one of them starts with what your business and your nervous system can hold this season.

You'll learn:

• Why skipping Black Friday is a legitimate business decision (and how to handle the FOMO when your inbox fills up)
• How to use Black Friday week to practice holding your prices
• Why launching two weeks early gets you the attention and the rest
• How to run a pop-up offer without a discount, and why it can't come back in the spring
• The one type of offer I don't feel bad about discounting

If you're going to participate this year, you'll need to decide soon. Press play, then pick the option that fits you.

If Black Friday has you thinking about the offer you want to launch in the new year, the Offer Clarity Duo is a good place to start. It pairs two AI offer assistants from my OfferMojo Squad: Grace, who helps you shape your offer strategy, and Elliot, who maps where that offer fits in your offer ecosystem. It's $97.

Grab the Offer Clarity Duo here

Is your offer magnetic or muted by the noise?

Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.

Link to free quiz

Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

Link to The Offer X-Ray

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/offer_magician/