How do you stand out in real estate without scripts, fake personas, or flashy gimmicks?

In this episode of the WA Property Q&A Podcast, I sit down with Justin Merendino from Ray White, one of Perth’s fastest-rising agents, to break down how authenticity, consistency, and old-school work ethic are driving his success.

Justin shares how a simple iPhone video turned into a powerful personal brand, why “Remember the Name” became his signature, and why he still relies heavily on cold calling and relationships—not just social media—to win listings.

We also dive into what today’s property market looks like for buyers, why so many people are missing out on homes, and the mindset shift needed to actually secure a property in a competitive market.

If you’re a real estate agent, property investor, or buyer trying to understand what really works in today’s market, this episode is packed with practical insights.

• How Justin built a personal brand by “just being himself”

• Why authenticity beats scripts and sales tactics

• The role of cold calling vs social media in real estate success

• How many calls top agents actually make every day

• Why most buyers are missing out in today’s market

• The mistake of “trial offers” when buying property

• Why starting small is key for first-time buyers

• Customer service, trust, and long-term relationship building

• The mindset required to succeed in real estate

If you’re investing in property in Western Australia, understanding how cities grow and where infrastructure is going is critical to long-term investment decisions.

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