"People overestimate what they could do in a year, but they highly underestimate what happens in a decade." — Norm Gordon

Norm Gordon was given a riddle as a boy by one of his father's business partners: how do you buy something for a dollar, sell it for 90 cents, and still make a profit? It took him decades to figure it out. The answer — elegant, counterintuitive, and entirely practical — turned out to be the foundation of a real estate career that grew to over 1,000 units.

Norm started as Raymond's student in 1991. The first building he bought after taking that course cost $515,000 with $42,000 down. He still owns it today. It's worth somewhere between $5 and $6 million and throws off $100,000 to $150,000 a year in cash flow. In this conversation, he shares the two things every landlord must master — holding on financially and holding on psychologically — and the single criterion he uses to find buildings with hidden upside. He also answers Raymond's honest question: can you actually still do this today? His answer, backed by a deal he closed in 2020, is a clear yes.

Learn more and connect: Out of the Norm by Norm Gordon — https://www.amazon.com/s?k=Out+of+the+Norm+Norm+Gordon

Resources mentioned: Out of the Norm by Norm Gordon — https://www.amazon.com/s?k=Out+of+the+Norm+Norm+Gordon; Respark Your Life Podcast — https://www.resparkyourlife.com; Raymond Aaron — https://www.aaron.com

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Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent's Soul. Raymond's latest, co-authored book is The AI Millionaire's Path: Discover How ChatGPT-Written Books Become Bestsellers and How They Can Make You a Millionaire Author!

https://www.aaron.com

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