Edouard Leeuwenburg returns to Human Innovation to update Jens on life after OneFit and the AI sales tool he has built since. The conversation moves through the mechanics of driving change inside a large organization, the psychological cost of stepping out of a high-pressure CEO role, and what it takes to build an AI executive team from a text file and a set of clear boundaries. Edouard also shares his approach to learning AI without a technical background, and why he treats new tools with curiosity rather than urgency.

Guest links:

Connect with Edouard Leeuwenburg

Website: https://lionizer.io/

LinkedIn: https://www.linkedin.com/in/eleeuwenburg/

Timecode:

01:04 OneFit CEO During Covid

02:54 Fixing the Business Model

04:34 Culture Customers Partners Reset

06:49 How to Drive Change

10:02 Results and Handing Over

12:56 Life After the CEO Sprint

15:15 Entrepreneurship Origins

18:04 AI Meets Sales and CRM

19:29 Freevent Demo and Benefits

23:28 Predictable Funnel and Cashflow

26:12 Building With Virtual Team

27:45 Adaptive Sales Assistant

28:38 News Driven Follow Ups

29:27 One Person Company Vision

30:56 Building an AI Org

33:44 Daily AI Triage Workflow

35:15 Freedom And Lifestyle Gains

38:17 Pilot Customer Workflow

39:33 Learning AI By Doing

41:53 Privacy And Local Models

43:54 Avoid Tool Hype

45:14 Pharmakon And Change

47:44 Simple Agents And Wrap Up