EP16 Sid & Han - The Last Stage of the K-Wave
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EP16 Sid & Han - The Last Stage of the K-Wave
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No guest this week. Just Sid and Han on the Korean wave - where it came from, and why they think K-food is the last piece to fall.
Han has spent his career advising K-pop companies, starting with a JYP internship in 2009 when the Wonder Girls were selling their own CDs at the merch table. He has a theory about why BTS broke globally that has nothing to do with the music.
Sid comes at it from food, and he has a number that reframes the whole thing. America has around 85,000 Mexican restaurants. Guess how many Korean ones. Millions of people now know what gimbap is, but not everyone can buy it.
We also get into trainees as athletes, what it actually costs to break a group, virtual idols, and the ambitious project Sid is trying to launch right now... here on the Drink of Choice.
Drink of Choice is a long-form interview podcast hosted by restaurateur Sid Kim and entertainment lawyer Han Kim. Every guest arrives with a drink that means something to them, and that drink becomes the doorway into a much larger conversation. Built around Asian and Asian-American voices that don't always get a seat at the table, Drink of Choice is intimate, unhurried, and long overdue.