What does it take to stay visible when the way people search and the way they find businesses is changing so quickly?

In this episode, Jennifer Britton welcomes Denise Wakeman, digital marketing strategist and visibility expert, for a conversation about how visibility has evolved from the early days of blogging and social media to today's AI-powered search landscape.

Denise explains what changed when ChatGPT launched in 2022 and why traditional SEO is no longer the whole visibility story. While many of the fundamentals of SEO still matter, search engines and AI tools are increasingly answering questions directly through AI-generated summaries, meaning people may find the information they need without ever clicking through to a website.

If you're wondering whether people can still find you online in an AI-driven search world, this episode offers practical ways to think differently about visibility and make your expertise easier to discover.

In This Episode

• How visibility has evolved from blogging and early social media to AI-powered search
• How AI-generated search summaries are changing website traffic and clicks
• Why answering your audience's actual questions is becoming increasingly important
• Practical ways solopreneurs can stay findable as search continues to evolve

***Guest Links & Resources***

Website: https://denisewakeman.com/

Publisher: Your Visibility Edge | Substack

Co-Founder: AI Success Club

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***Host Links & Resources***

Quick Link to Substack

FlowFlexScale Substack: https://flowflexscale.substack.com/

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Let's Connect

Jennifer Calendar

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Follow Jennifer Britton

LinkedIn: https://www.linkedin.com/in/jenniferjbritton/

Instagram: https://www.instagram.com/coachingbizbuilder/

TikTok: https:///www.tiktok.com/@groupcoach

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