In this episode, Adam sits down with Jennifer Austin, who runs a community magazine in Beacon, New York, that brings local events, expert advice, sports, real estate and a featured family together in one place. It isn't a magazine full of ads and fluff. It's built on stories from the community and the business owners who serve it, and it gives local businesses an organic way to get in front of their neighbors.

Jennifer has spent her whole life connecting people. She grew up a hotel kid, watching her dad turn around struggling properties by seeing them through the customer's eyes. That hospitality mindset carried her through boutique hotels in Manhattan like the Iroquois, the Michelangelo and the Distrikt Hotel, and on to City Winery in Montgomery, NY. Now she brings the same instincts to publishing: listening first, telling a client when she's not the right fit, and helping businesses share what makes them worth trusting. She also shares how she turned the cold calls she used to dread into something she actually enjoys.

Whether you're a local business owner trying to stand out in your community or someone who wants to sell without feeling salesy, you'll walk away with a new appreciation for the details your customers notice, and how telling your story can turn neighbors into loyal clients.

You can contact Jennifer on LinkedIn @ https://www.linkedin.com/in/jennifermaustin/

Want to appear on the show? Find more about the podcast at: https://howsbusinesspodcast.com