Amy and Serena, co-founders of Her Seat, explain how a friendship and shared experiences in male-dominated industries inspired a community for ambitious women built around genuine connection rather than transactional networking. They also share practical ways to assess a business partnership, divide work by strengths, and redefine achievement around personal growth and celebrating progress.About Amy and Serena, Co-Founders of Her Seat

Amy and Serena are the co-founders of Her Seat, a curated membership community built for ambitious women who want their business relationships to feel as genuine as their friendships.

Amy's background spans wine, hospitality and tourism, and today her work extends across a portfolio of businesses and emerging ventures, including accommodation, experiential travel, construction and property development. An entrepreneur at heart, she loves exploring new ideas and turning opportunities into something tangible. It's this love of building, whether that's a business, property, or a community of women who genuinely support one another, that drives her.

Serena's background is in retail and ecommerce within consumer electronics, and she now works in property, helping investors and owner occupiers navigate their next move. She's guided by a simple belief: people may forget what you say or do, but they never forget how you made them feel. It's the same principle behind Her Seat, a room designed around genuine connection rather than performance.

Together, Amy and Serena have built their friendship on the idea that life is better shared, the wins, the harder days, and the big decisions alike. That same philosophy now shapes Her Seat: a space where ambitious women show up for each other not just in the big moments, but in the quiet ones too.

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