EP 34 | How This Fem-care Founder Built a Brand by Listening to Women | She Proved It First - 4/5
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EP 34 | How This Fem-care Founder Built a Brand by Listening to Women | She Proved It First - 4/5
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We are obsessed with data - analytics, dashboards, surveys, click-through rates. And yet the most valuable market research most founders have access to, they almost never collect. Because it requires something that doesn't come with a dashboard: an actual conversation. In part four of the She Proved It First mini-series, brand strategist Shivani Pandey takes you inside the story of Beatrice Dixon : founder of The Honey Pot Company - who proved her problem existed by going directly to Black women and listening to what they hadn't been able to say. No focus group. No survey platform. Real conversations about a real problem that the market had consistently ignored. What she heard in those conversations became the brand — and the competitive edge no competitor could replicate.
She Proved It First - Mini-Series:
If you haven't already , go back and listen to the other episodes :
- EP 31: Kat Norton - proof through volume of response
- EP 32: Luvvie Ajayi Jones - proof through consistency of community
- EP 33: Nicole Walters - proof through designed validation
- EP 34: Beatrice Dixon - proof through direct conversation (this episode)
- EP 35: Dr. Joy Harden Bradford - proof through language : UPCOMING
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- WHY THEY ARE NOT BUYING : https://www.thinkbrandforward.com/story-board
- BRAND BELONGING PLAYBOOK: https://shivaniforward.gumroad.com/l/xxuigg
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