EP 320: Your CRM Should NOT Suck! w/ Christopher Smith
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EP 320: Your CRM Should NOT Suck! w/ Christopher Smith
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Your CRM probably doesn't suck because of the software. It sucks because of the messy data, undocumented processes, and constant change around it. In EP 320, John St.Pierre and Rich Hoffmann talk with Christopher Smith, President and Founder of Empellor CRM, author of CRM Shouldn't Suck, and host of Sales Lead Dog. After two decades of rescuing CRMs, Chris explains what he checks first, how to run a simple self audit on your own CRM, why every spreadsheet is a risk to your business, how to strip out the complexity nobody uses, and how AI can take over the grunt work while making clean data more important than ever. If your team avoids the CRM or your data cannot be trusted, this conversation gives you practical next steps you can start on this week. Get Chris's free book at crmshouldntsuck.com and find every episode at entrepreneursunited.us/links.