What if the goal you're not setting is exactly what's keeping your business stuck?

Blake Erickson is the founder of Scaling.com, a New York Times best-selling author, and a TEDx speaker on The Secret to Achieving Impossible Goals. He's advised over 500 companies and took his own company from $0 to $10 million in annual recurring revenue in eight months.

In this episode, Blake breaks down why optimizing for incremental growth guarantees stagnation, and walks through his Frame, Floor, Focus framework for setting a goal big enough to force real change. He and John St. Pierre also dig into the tension between ambition and carelessness, drawing on John's own experience scaling a company to 55 million dollars and losing it.

What you'll walk away with: why a 10 percent growth goal is the fastest way to stay exactly where you are, the Frame, Floor, Focus framework for setting and reaching a 10X goal, how one Scaling.com member took a popcorn company from 250 stores to 26,000 with a single partnership, the 20 dollars versus 1 million dollar exercise that clears out bad decisions, and a simple homework assignment you can run tonight to expose what's holding your business back.

Download Blake's free audiobook, The Science of Scaling, at scaling.com/freedownload

Connect with Blake Erickson on LinkedIn at linkedin.com/in/blake-erickson-756b54168

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

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