In this episode of Her Business, Her Voice, we dive deep into the journey of Lisbeth Perdomo, a powerhouse who transformed her life from singer-songwriter to an empowering business owner. Lisbeth shares insights on cultural identity, resilience, and authentic branding that exemplify how to grow purposefully and stay rooted in your true self.

Key Topics:

• Lisbeth’s transition from music to entrepreneurship and how her entrepreneurial spirit guided her along the way
• The significance of the name Que Mami as a symbol of self-empowerment and cultural identity
• Navigating the layered challenges of being a woman of color in business, including colorism and societal expectations
• Practical strategies for grounding oneself mentally, physically, and spiritually as a woman of color business owner
• The importance of vulnerability, transparency, and community in building authentic relationships and trust
• How Lisbeth personalizes her agency’s services for women-led brands, from marketing to PR and consulting
• Embracing adaptability and evolution in your business to align with personal growth and purpose
• The role of language, culture, and storytelling in amplifying Sonia’s authentic voice and connection to community

Timestamps:

00:00 - Introduction to Lisbeth Perdomo and her inspiring journey
02:30 - Transition from singer-songwriter to agency owner
05:00 - The meaning behind Que Mami and its cultural significance
08:15 - Documenting postpartum and postpartum empowerment journeys
11:00 - Navigating colorism and societal expectations as a woman of color
15:20 - The impact of cultural identity on business and community engagement
19:10 - Building resilience through vulnerability and authentic storytelling
22:50 - How Lisbeth’s agency supports women at different stages of their business
26:30 - Preparing to work with a marketing and PR agency: key prerequisites
29:05 - The importance of trust, transparency, and community in client relationships
32:00 - Encouragement for women to pursue passions and embrace their true selves
35:00 - Final thoughts: what Lisbeth wishes her younger self would say

Resources & Links:

• Join the community
• Help launching your offer

Connect with Lisbeth:

• Connect on IG
• Connect on LI