EP 17: Building your nonprofit's storytelling culture, with Helene Prokesch
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EP 17: Building your nonprofit's storytelling culture, with Helene Prokesch
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I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.
If you’re a loyal listener of this podcast, or if you’ve followed me in any context – social media, my workshops about nonprofit storytelling – you’ve probably heard me talk about Lekotek of Georgia. For nearly 15 years I have been on the board at this terrific nonprofit in the Atlanta area. In that time, we have built up a culture of storytelling that I always reference as a model for other nonprofits of a similar size: meaning, relatively small. It’s only fitting that I’d devote a full episode of DOT ORG to interviewing the woman at the heart of the organization, Helene Prokesch. She’s been the executive director of Lekotek ever since she founded it in 1983.