EP 149 Alison Harding

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EP 149 Alison Harding

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Alison Harding | VP, Data Solutions EMEA, Lotame From knocking on doors selling newspaper advertising to helping brands reach billions of consumers through data-driven marketing, Alison Harding has witnessed one of the most dramatic transformations in business history. In this episode of Meeting You Where You're At, Richard speaks with Alison Harding, VP of Data Solutions EMEA at Lotame, about her remarkable career journey through media, advertising, ad tech, leadership, and digital transformation. Together, they explore how advertising evolved from local newspapers and community relationships into a global ecosystem powered by data, technology, and customer insights. Alison also shares her leadership philosophy, the importance of adaptability in rapidly changing industries, and why trust, relationships, and human connection remain at the heart of business—even in an age of AI and automation. Whether you're a marketer, entrepreneur, sales leader, or simply fascinated by the future of digital advertising, this conversation offers valuable lessons on reinvention and lifelong learning. Topics discussed: Digital advertising and ad tech Leadership and team development Data-driven marketing Career reinvention Customer insights and targeting Women in technology The future of media For more information, please visit https://www.lotame.com/

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