What if some of the most valuable things at a trade show are the materials we throw away when it's over?

Every event professional knows what happens when a show closes. The booths come down, the flooring gets rolled up, the graphics are removed, and dumpsters start filling up. But how much of that material actually belongs in the trash?

In Episode 70 of The Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito welcome Brandie Townsend, sustainability and waste management expert at Brumark, for a conversation about waste, recycling, and the practical side of making events more sustainable.

With a background in architecture, green building, and deconstruction, Brandie brings a different perspective to the trade show industry. Instead of seeing discarded materials as garbage, she sees resources that might have another purpose.

And her message is refreshingly straightforward: sustainability needs to work for people, profit, and the planet.

One of the strongest messages from this episode is that sustainability doesn't have to begin with a massive initiative or a complete redesign of how your company operates.

It can start with a question.

Can we reuse this? Is there somewhere else this material could go? Does the venue have a recycling option? What happens to our flooring after dismantle?

Those questions create opportunities to make better decisions, one material and one event at a time.

Brandie's perspective is a reminder that sustainability isn't just about producing less waste. It's about recognizing the value of what we already have and respecting the people and resources involved in creating it.

And sometimes, the simplest solutions are the ones worth exploring first.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

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