What does it really take to turn an empty convention hall into a functioning trade show—and why do some of those seemingly simple services cost what they do?

In this episode of The Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin sit down with Marc Ghafoori, SVP of Client Experience at Heritage, for an “Ask Me Anything” conversation about the role of the General Service Contractor (GSC) and what event marketers should know about the work happening behind the scenes.

Marc breaks down why strong project management can help control costs, how last-minute decisions affect labor and logistics, and why even the most complicated exhibits can run smoothly when everyone communicates early.

The conversation also explores the relationship between GSCs, exhibit houses, show organizers, and other event partners—and why bringing those teams into strategic conversations earlier can create a better experience for exhibitors and attendees.

Chris, Brendon, and Marc also look at how organizers are rethinking the traditional trade show floor by integrating education, networking, content, and experiences into the exhibit environment.

Marc’s final advice is simple: pursue a partner, not just a vendor. The right partners understand what you’re trying to accomplish, help anticipate problems, and work alongside you to make the entire program stronger.

🎧 Listen to the full episode for a practical look behind the curtain at what really makes a trade show happen.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

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