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(EBB) Revenue Generation v Marketing

(EBB) Revenue Generation v Marketing

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There is frequent conflict between sales and marketing groups in companies. Even when these individual groups do work harmoniously together, their overall performance for the business can be lacking.

Forward-thinking businesses are adopting a "Revenue Generation" where all key stakeholders are brought together as a "RevOps" team under the direction of the Chief Revenue Officer (CRO).

In this episode of Engineers Building Businesses, we explore the best practices around establishing a RevOps team in your business.


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