『EARN THE RIGHT with Trevor Young』のカバーアート

EARN THE RIGHT with Trevor Young

EARN THE RIGHT with Trevor Young

著者： Trevor Young
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概要

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but inter-related) tracks —

  • Crank The 3rd
  • Pocket PR Essentials
  • In The Arena
  • From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

👇

1️⃣ CRANK THE 3RD

CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.

2️⃣ POCKET PR ESSENTIALS

POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.

3️⃣ IN THE ARENA

IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.

4️⃣ FROM THE TRENCHES

FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.

You've put in the hard yards, now it's time to capitalise!

Earn attention. Build authority. Stay human.

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  • 318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

    318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)
    2026/03/19

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

    __________________

    DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR?

    Marketing vs PR: Let's continue to 'pull this thread'! This is part 2 of this particular topic - see episode 316 for part 1.

    As a business owner, if you can get clarity and focus on the things you SHOULD be doing rather than trying to do everything in a mishmash way - you’re going to be way ahead of your competition (not to mention more confident in moving forward!).

    When it comes to building marketplace visibility and reputation, the winners are those who see the bigger picture, understand the changing landscape, and take action accordingly.

    __________________

    ABOUT EARN THE RIGHT:

    EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

    Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

    Across four distinct (but interrelated) tracks -

    1. From The Trenches
    2. The Pay-off
    3. Pocket PR Essentials
    4. In The Arena

    — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

    Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co
    続きを読む 一部表示
    16 分
  • 317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

    317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab
    2026/03/11

    *** Small stages lead to big ones. Narrow niches lead to national news. You don’t start on Broadway - you start 'off Broadway' ***

    This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications.

    We're flipping things this week - instead host Trevor Young doing the interviewing, today he's the one being interviewed.

    This episode is a replay of a conversation Trevor had with Tom Schwab on the The Podcast Interview Marketing Show (you can find the original interview here).

    Let's get into it!

    __________________

    EPISODE OVERVIEW:

    Forget fireworks, build momentum!

    Trevor Young and Tom Schwab, founder of Interview Valet, unpack Trevor's Rolling Thunder Strategy - a blueprint for growing credibility, authority, and a brand that actually lasts.

    What you’ll learn:

    • Why one big publicity moment isn’t as powerful as consistent, niche exposure
    • How to play the long game in branding and earned media
    • The crucial difference between earned authority and manufactured influence
    • How AI is changing how people find and trust you
    • Steps to becoming the go-to expert in your industry

    Notable highlights:

    • Don’t chase tier one media exposure -start with niche podcasts and industry blogs
    • Build trust with the right people, not just big audiences
    • AI is now doing your research; credibility online = credibility in its results
    • Reputation creators vs indie content creators - focus on impact, not vanity metrics
    • Consistent effort creates “Rolling Thunder”: start small, grow big, amplify everything

    Action steps:

    1. Pick your niche and own your voice
    2. Create one owned media channel (blog, newsletter, podcast, or YouTube)
    3. Secure guest spots or articles in specialised industry spaces
    4. Keep a log of your media, amplify it on socials, build your authority wall
    5. Focus on credibility before conversions - earning trust is earning future business

    Subscribe & connect:

    • Get more wisdom: Earn the Right newsletter on Substack (earntheright.co)
    • Follow Trevor Young and Tom Schwab on LinkedIn
    • Check out Tom's podcast - The Podcast Interview Marketing Show
    続きを読む 一部表示
    46 分
  • 316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

    316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)
    2026/03/03

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

    __________________

    DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR?

    As we heard in a previous episode (312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths), PR is largely misunderstood in the business world.

    But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand.

    There are a few differences between PR and marketing, with no shortage of crossover between the two.

    Understanding these differences will give you an edge over those who are perennially confused and thus get caught in the trap of just 'doing stuff' without understanding why.

    __________________

    ABOUT EARN THE RIGHT:

    EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

    Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

    Across four distinct (but interrelated) tracks -

    1. From The Trenches
    2. The Pay-off
    3. Pocket PR Essentials
    4. In The Arena

    — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

    Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co
    続きを読む 一部表示
    17 分
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