Energetic blocks in business rarely announce themselves. They show up as offers that won't sell, or as the positioning statement you've rewritten so many times you can't stand to look at it.

On this guest episode of The OfferMojo Show, Lori Young is joined by Jennifer Urezzio, founder of Soul Language, to talk about an idea that changed how Lori runs her own business: your business has a soul of its own, separate from yours, and it will steer you if you let it.

Jennifer spent seventeen years in marketing and PR before a conference, a massage table and a pen she had to borrow mid-treatment (yes, really) sent her into this work. She walks through the five places energetic blocks show up in a business: visibility, connection, revenue, authority and conversion. Lori also brings an anonymous client who keeps hunting for the "right words" for her positioning, and Jennifer reads what might be going on underneath.

We talk about:

• How your business soul differs from your own, and why that takes a surprising amount of pressure off you
• What visibility and authority blocks look like in real life (hello, "I don't want to be one of those people")
• Why a revenue problem is often a visibility or connection problem finally getting your attention
• What's underneath the endless search for the perfect positioning words, and why credentials won't settle it
• How needy or pushy energy shows up in sales conversations, and why conversion starts on the inside

If you've done the strategy, built the offers and kept showing up, and your business still feels like a fight, press play.

Curious what your own business soul has to say? Jennifer offers a free quiz: What’s Your Business Blind Spot. You can take it here: https://soul2business.mykajabi.com/business-consciousness-iq

Guest Information:

Jennifer Urezzio, Founder of Soul Language

Jennifer is an intuitive strategist who helps entrepreneurs decode the energetic blueprint of their soul and the soul of their business, drawing on 107 core soul energies she has mapped across three categories. She believes a business is its own consciousness, free of our pain and programming, and that it will always point you in the right direction (even when you'd rather it didn't). She has been doing this work for eighteen years. She hosts the Ask and Answered by Soul podcast, sends out a free tool every week through Fabulous Free Fridays, and still answers her own phone and email.

Website: https://soullanguage.us/

Instagram: https://www.instagram.com/soullanguagefounder/

YouTube: https://www.youtube.com/c/JenniferUrezzio

Facebook: https://www.facebook.com/jenniferurezzio

Is your offer magnetic or muted by the noise?

Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.

Link to free quiz

Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

Link to The Offer X-Ray

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/offer_magician/