Kelsi Kriitmaa spent 25 years across the UN, global NGOs, and private sector consulting before building what she calls a portfolio career - multiple revenue streams, multiple professional identities.

In this conversation, Kelsi and Cindy map out how the portfolio model actually works: relationship-first business development, why generalists are undervalued, and why seasons of life matter more than long-term plans.

• A portfolio career means multiple revenue streams and professional identities - not just one consulting client.
• Business development in the social impact sector is relationship-first. Mass marketing tactics won't get you clients here.
• Generalists are undervalued and essential. Niching too early means missing the market.
• Build for now, not forever. What you need from your business in year one is different from year three.
• No in-house role is as safe as it used to be. Portfolio careers give you more options, not fewer.

Kelsi Kriitmaa, PhD is a social impact coach and consultant with 25 years of experience across the UN, global NGOs, and private sector consulting. She founded Kriitmaa Coaching & Consulting, holds an ICF accreditation, and has a PhD in Epidemiology.

• Kriitmaa Coaching & Consulting
• Portfolio Career Playbook on Maven - search "Kriitmaa Portfolio Career Playbook"
• BridgeSpan Group article on generalists: [URL to confirm with guest]
• NFN OS Program

Website | LinkedIn

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Fracture is for nonprofit professionals who refuse to choose between doing good work and having a good life. Hosted by Cindy Wagman, founder of the Nonprofit Fractionals Network, it's real talk on building a fractional consulting business that actually pays - and still matters.

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