Most B2B founders do not need to create more content — they need to borrow trust from the right audiences.📹 All episodes: www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx📝 Newsletter: https://utopiadecisionroom.substack.comIn Episode 07 of The Decision Room, Gal Ko, Founder of Podstar and Bold PMM, explains why podcast guesting is a high-leverage B2B growth channel — and how he has helped clients raise more than $20 million while building founder authority through targeted podcast appearances.We cover:- Why founders should spend no more than three hours a month creating content- How the right podcast audience creates trust, authority, introductions, and pipeline- The STAGE framework for selecting podcasts that reach your ideal customer profile- How to turn one podcast appearance into content, warm introductions, and long-term inbound demandFor B2B SaaS founders navigating founder-led marketing, content strategy, podcast guesting, and US go-to-market.Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage.Learn more: www.utopia-club.comChapters00:00 Why founders should spend only three hours a month on content00:15 Meet Gil, Podstar, and Bold PMM02:19 Why podcast guesting builds B2B trust and authority05:01 How founders should use podcasts without becoming content creators07:24 Why the biggest podcast is not always the best one10:08 The STAGE framework for choosing the right podcasts12:05 How to pitch yourself as a podcast guest14:36 The 7-11-4 rule for B2B trust and conversion19:12 How to turn podcast appearances into content and pipeline24:04 Why paid ads alone do not create durable demand29:05 Who should—and should not—use podcasts for marketing32:06 How Gil turned a layoff into Podstar38:37 Building a solo founder business with AI42:32 Why founders should build in public now45:21 How to borrow an audience before building your ownSubscribe for founder conversations about the decisions behind building, scaling, and entering the US market.Follow Gal → www.linkedin.com/in/gal-koFollow Kim → www.linkedin.com/in/ginakimiza#utopiaclub #PodcastMarketing #B2BGrowth #FounderLedMarketing