E67: What if we designed work around projects, not the nine to five? With Giselle Gonzales
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What happens when work stops being about having a person in a seat and starts being about delivering an outcome?
This week, we’re joined by Giselle Gonzales, founder of Equal Reach, to explore a different way of thinking about how work is structured. Drawing on her experience connecting businesses with teams of refugee and local talent, Giselle has a unique view of the changing jobs market, from the digital tasks that can provide a first rung into work to the rise of freelancing, collectives and project-based careers.
We talk about what AI is doing to the traditional career ladder, why both entry-level work and traditional senior roles could be squeezed, and whether more of us are heading towards a future somewhere in the freelance middle.
Giselle also shares why she believes the answer might be to stop going it alone. We explore the rise of collectives, sharing the feast-or-famine reality of independent work, testing ideas alongside a nine-to-five, and why finding your tribe could become increasingly important as careers become less linear.
Is project-based work less secure than a traditional job, or are we starting to realise that the traditional job was never quite as secure as we thought?