Want to break into medical device sales or level up your career into sales management?

In this episode of Medical Sales U, Dave Sterrett sits down with Jon Alwinson, Principal Regional Sales Director and author of Relentless Sales. Jon unpacks his journey from a failed college startup to leading high-performing medical sales teams.

Tune in to learn:

• Why "humble confidence" outperforms ego in high-stakes interviews

• How to map and own your territory during Week 1

• Why pre-call planning beats charisma every time

• How to successfully transition from top rep to sales leader

🔗 RESOURCES & LINKS:

• Grab Jon’s book Relentless Sales: https://johnalwinson.com

• Connect with Jon on LinkedIn: https://www.linkedin.com/in/jon-alwinson-4599ab46/

• Break into medical sales with us: https://medicalsalesu.com/

⏱️ TIMESTAMPS:

0:00 Introduction

0:50 How Dave Met Jon

2:17 Startup Failures Before Medical Device Sales

4:33 Landing the First Medical Device Role

5:50 The Power of Humble Confidence in Interviews

7:01 Balancing Faith, Mindset, and Confidence

9:19 Networking Advice and Pat Williams Foreword

11:39 Pre-Call Planning and Territory Mapping

13:57 How to Structure Your First Week in a Territory

16:18 Building Authentic Rapport with HCPs

18:40 Key Advice for First-Year Medical Reps

21:04 How to Transition from Sales Rep to Sales Manager

23:23 Closing Thoughts

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