SEO got you ranked on Google. AI search decides whether your brand gets recommended at all.📹 All episodes: www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx📝 Newsletter: https://utopiadecisionroom.substack.comIn Episode 06 of The Decision Room, Jason Yang, founder of Egaki AI, explains how brands can improve AI search visibility across ChatGPT, Claude, Gemini, and Perplexity after building personalized search, recommendation, and information-retrieval systems for millions of users at Quora and Goldman Sachs.We cover:- Why AI search and generative engine optimization move beyond keywords toward contextual relevance- How competitors can shape your AI brand narrative through comparison content and positioning- What founders should track to improve AI visibility, share of voice, and recommendation ranking- How technical founders can use ICP-led content to win the new AI search and GEO landscapeFor B2B SaaS and AI founders navigating generative engine optimization, AI discoverability, and product positioning in the US market.Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage.Learn more: www.utopia-club.comChapters00:00 Why brands disappear from AI answers00:14 Meet Jason and Egaki02:18 SEO vs. GEO: how AI search changes discoverability03:45 Why AI recommends competitors instead of your brand06:33 Who controls your brand narrative in ChatGPT and Claude?08:16 How to improve AI visibility with positioning and content11:43 How buyers use AI to research and evaluate software17:10 Can a weaker product win AI recommendations?20:16 Why every AI platform uses different information sources23:00 How to measure AI visibility and share of voice25:35 The GEO strategy founders should start with29:07 How startups can test positioning through AI search32:30 Why GEO is a new go-to-market channel33:46 What founders get wrong about AI search optimization37:04 Why Jason built Egaki40:10 How an engineering founder makes high-stakes decisions44:01 Advice for technical founders building in the US51:12 Will AI recommendations replace Google search?53:49 How to get your brand mentioned in ChatGPT55:48 The founder lesson: build with the trendSubscribe for founder conversations about the decisions behind building, scaling, and entering the US market.Follow Jason → www.linkedin.com/in/jasonxiyangFollow Kim → www.linkedin.com/in/ginakimiza#UtopiaClub #GenerativeEngineOptimization #AISearch #B2BSaaS