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サマリー
あらすじ・解説
In this episode, we dive deep into the world of B2B marketing with Doron Youngerwood, VP of Marketing at Continuity.
Doron shares insights on go-to-market strategies, demand generation, and content creation in the cybersecurity space. He discusses the challenges of branding in a crowded market and the importance of metrics in proving marketing's value.
The conversation covers a range of topics, from leveraging partnerships to the role of AI in marketing. Doron also offers advice for aspiring marketing leaders and startups.
With over a decade of experience, Doron provides a wealth of knowledge on modern marketing practices. His focus on data-driven decision making, coupled with creative storytelling, offers valuable lessons for marketers at all levels.