E39: Go Beyond SEO: How to Build Content for AI Search
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E39: Go Beyond SEO: How to Build Content for AI Search
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In this episode of Content Kingdom, host David G. Ewing sits down with Jenna Hannon to explore how AI is changing the way businesses get discovered online.
Jenna breaks down the shift from SEO to Answer Engine Optimization and explains why keywords, technical tricks, and traditional search strategies are giving way to relevant, authoritative content built around the questions customers are actually asking.
They also explore how businesses can measure their visibility across AI platforms, why your website still matters, and what marketers should be doing now to compete as search continues to evolve.
The good news? There is no secret hack. AI search is rewarding businesses that understand their customers, create genuinely useful content, and execute consistently.
Connect On LinkedIn:
David G. Ewing: https://www.linkedin.com/in/davidgewing/
Jenna Hannon: https://www.linkedin.com/in/jennahannon/