E36: What Home Improvement Marketing Can Teach Every Content Creator with Jamie Smith, VP of Homeowner Experience and Brand Marketing at Modernize
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E36: What Home Improvement Marketing Can Teach Every Content Creator with Jamie Smith, VP of Homeowner Experience and Brand Marketing at Modernize
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In this episode of Content Kingdom, host David G. Ewing sits down with Jamie Smith, VP of Homeowner Experience and Brand Marketing at Modernize, to explore an unexpected challenge: how do you market something as ordinary as replacement windows?
Jamie shares how customer research, storytelling, content marketing, and AI have transformed the way Modernize connects homeowners with trusted contractors. The conversation dives into search trends, AI powered content strategies and why understanding customer intent matters more than ever. If you're building content, growing demand, or adapting your marketing for the AI era, this episode is packed with practical insights.
Connect On Linkedin:
David G. Ewing: https://www.linkedin.com/in/davidgewing/
Jamie Smith: https://www.linkedin.com/in/jamiesmithaustin/
Modernize Home Services: https://www.modernize.com/