E2A 108 Owning Mid-Market BI in the AI Era: How Feliks Golenko Turned His Book into a Category Asset
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E2A 108 Owning Mid-Market BI in the AI Era: How Feliks Golenko Turned His Book into a Category Asset
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Feliks shares how three and a half decades and 1,500+ BI projects led to his six-step DECIDE framework (Discover, Engage, Clarify, Illustrate, Develop, Embed), why he focuses on mid-sized companies, and how working directly with entrepreneurs drives faster, more meaningful impact. He explains why most organizations skip straight to “Develop,” creating “perfect chaos” instead of clarity and profit.
Feliks discusses how he distilled decades of experience into a focused, practical book while running a busy consultancy, why the hardest part was deciding what to leave out, and how his 64-year-old mother getting her driver’s license inspired him to finally write.
SHOW LINKS
Get the book: Amazon
GUEST BIO Feliks Golenko is the founder and CEO of MultiBase, a Business Intelligence and Decision Intelligence consultancy that has helped hundreds of mid-sized European companies turn their data into better, faster decisions. Over more than three decades and 1,500+ BI projects, Feliks has worked at the intersection of business strategy, technology, and human decision-making. Through MultiBase he developed the DECIDE framework — Discover, Engage, Clarify, Illustrate, Develop, Embed — that helps CEOs and CFOs of mid-market companies move beyond dashboards to embedded, AI-enabled decision-making. He is the author of Decide: An AI-Enabled Framework for Mid-Market Leaders to Turn Data into Profit and lives and works in Germany.
CONNECT WITH FELIKS
Websites: feliksgolenko.com & multibase.de
LinkedIn: linkedin.com/in/feliks-golenko
CONNECT WITH SCOTT
entrepreneurtoauthor.com
grammarfactory.com
LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan
Instagram (@scottamacmillan) instagram.com/scottamacmillan
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