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This special guest is actually my parter in life and business: Badr Lakchiri. I've brought him on to talk about the fears, hurdles, and mindset shifts we go through as new entrepreneurs:

How do you sell something you deeply believe in… without slipping back into people-pleasing, perfectionism, or playing small? We’re unpacking the nervous-system truths behind selling — especially when you’re at the beginning of your business or evolving into a more aligned offer.

This episode isn’t about sleazy strategy or manipulating psychology to get the sale. It’s about understanding the emotional charge around selling, healing your relationship to visibility, and moving from “I have to sell” to “I can’t wait to share this.”

If you’ve ever felt yourself freeze, fawn, or overthink when launching something new (even as big as an entire business) — this conversation is your reset button.

Inside this episode, we cover:
✨ The #1 reason selling feels scary (and it’s not strategy)
✨ What your nervous system is trying to protect you from — and how to work with it
✨ The power of launching with a “real-time” audience, even when your offer is new
✨ Why making aligned money requires simplifying, not over-planning
✨ How to stop proving and start leading — even before you feel “ready”

As always with Badr, we go way deep: this is a reckoning with everything you were taught about being too much, too ambitious, or too visible. Because when you build your business on freedom, service, and self-trust — selling becomes sacred.

DON'T BE A STRANGER:
📲 Instagram DINA
📲Instagram BADR

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