E2: First Client in 30 days, Agency in One Year with Tanya Wall
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Tanya Wall joined the Nonprofit Fractionals Network not really knowing what came next. She'd spent her entire career in nonprofits - on the direct service side, leading small organizations, and building fundraising programs - and she was at a crossroads. Then she heard the term "fractional fundraising" and spent the next few days listening to every episode she could find. By the end, she knew exactly what she wanted to do.
What she didn't expect was how fast it would happen. Within 30 days of joining NFN, she had her first client. Within a few months, she was fully booked. And within her first year, she had a team.
Tanya and Cindy talk about what it takes to grow a fractional consulting practice beyond just yourself - the mindset work, the structural decisions, the fear of niching, and the kind of business culture Tanya is building. If you're curious what it looks like to scale a fractional practice without recreating the nonprofit grind, this episode is for you.
Key Takeaways- Getting to fully booked can happen faster than you think - but you need to decide in advance what comes next
- Bringing on subcontractors or account managers requires more intentional structure than most consultants plan for
- Niching feels scary because it means saying no to work that doesn't fit - but it positions you as the expert your ideal clients are looking for
- The hustle mindset from in-house nonprofit work doesn't have to follow you into consulting
- Documenting systems, onboarding well, and respecting each team member's working style is what separates a real team from a pile of contractors
- Clear geographic and service niching can generate better-fit inquiries faster than casting a wide net
Tanya Wall, CFRE, is the founder and principal consultant of Collaborative Cause Consulting, based in Nova Scotia. With over 20 years of nonprofit fundraising experience, she specializes in individual giving programs and fractional fundraising leadership for small nonprofits in Atlantic Canada. She and her team work with organizations across the country, with a growing focus on the East Coast.
Resources + Links Mentioned- Collaborative Cause Consulting
- Motion Project Manager
- Nonprofit Fractionals Network
- Website: collaborativecause.ca
- LinkedIn: Tanya Wall, CFRE
Fracture is the podcast for nonprofit professionals who are done with the self-sacrific. Hosted by Cindy Wagman, founder of the Nonprofit Fractionals Network, each episode delivers real talk on building a fractional consulting business that actually works.
Ready to Build Your Own Fractional Practice?Join the Nonprofit Fractional Operating System