E108: Diego Borgo | How Great Brands Make You Believe
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E108: Diego Borgo | How Great Brands Make You Believe
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Diego Borgo helped bring Adidas into the NFT and metaverse world during one of the wildest moments in crypto history.
In this episode, Diego takes us behind the scenes of Adidas’ move into Web3 and reflects on whether the NFT boom was a failed experiment, a successful one, or simply too early.
We also dive deep into branding and storytelling: why great products aren't enough, what tech founders get wrong when explaining what they build, and how brands like Patagonia, Salesforce and Tesla create stories people want to become part of.
But the conversation eventually becomes much more personal. Diego opens up about faith, fatherhood, hope, leaving security behind, and the importance of showing your kids what's possible.
He also shares the story of the wall of images he created during one of the hardest periods of his life — pictures representing the future he wanted — and what happened when he looked back years later and realized he was living it.