E09 w/ Jon Sturgeon: AI changed his agency's model. Should he grow or sell?
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E09 w/ Jon Sturgeon: AI changed his agency's model. Should he grow or sell?
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ナレーター：
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著者：
Pouring money into sales means building a machine he has never had. He could sell, but then he has to prove that this agency is worth a lot of money.
Cohost Jon Sturgeon and I dig in: A candid working session including:
- agencies in the world of AI
- why an NPS of 90 proves nothing
- bench time: waste, or a feature clients pay for?
- a live cold-call role-play
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ME ME ME!!!
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STARRING MARIO PESHEV
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DevriX
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WITH COHOST JON STURGEON
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Dingus & Zazzy
uhoh.com (an IT company for businesses that don’t have IT problems)
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REFERENCED IN THIS EPISODE
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“The Effortless Experience”—Dixon, Toman & DeLisi
Hypergen, cold email
TIMESTAMPS
- (00:00) - Can AI-run agencies survive the next five years
- (02:21) - Eighteen years building DevriX to a crossroads
- (07:10) - The walk-away number game
- (10:01) - Why productizing DevriX would be a mistake
- (18:23) - One and a half salespeople for a 35-person agency
- (30:45) - Why an NPS of 90 proves nothing
- (36:50) - Agencies in the age of AI: adapt or die
- (50:45) - Bench time: waste or a feature clients pay for
- (01:01:25) - Rebuilding go-to-market from scratch
- (01:24:22) - Live cold-call role-play
- (01:28:40) - Is a 6 million dollar exit even realistic
- (01:40:34) - EBITDA multiples and the AI-narrative buyer
- (01:44:35) - The real path forward: spin off, sell, or stay