E04 - Dr. Carolyn Norton: The Hardest Thing I've Ever Done
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Dr. Carolyn Norton is the founder of Chrysalis Cosmetic & Restorative Dentistry, a ground-up startup in Odessa, Florida. She signed her lease in December 2023, broke ground in May 2024, and saw her first patient in June 2025, almost two years later.
She's still in the thick of it, and that's the point. She walks through what nobody told her: why a startup owner has two full-time jobs, the 18 months between signing a lease and seeing a patient, the network leasing trap her credentialing company never flagged, why her mailers didn't pay back, where her best hires actually came from, and why with a startup you're either all in or you don't do it at all.
Connect with Carolyn
Chrysalis Cosmetic & Restorative Dentistry, Odessa, FL
chrysalisdentistry.com
Instagram: @chrysalisdentistry
Dental Ownership Collective