Dunkin's Spidey D campaign: should your brand get unhinged? | Ep. 106
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Dunkin's Spidey D campaign: should your brand get unhinged? | Ep. 106
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Should your brand get unhinged on social media like Dunkin? Probably not. Mike and Nada break down Dunkin's Spidey D campaign, from the hijacked accounts to the Deez Nuts apology, and why it only works for a huge brand with an agency, lawyers, and a backup plan behind every post. A small business trying the same joke just looks strange to people who don't know it.
00:00 Should brands try to be unhinged on social media?
00:42 What is Dunkin's Spidey D campaign?
02:14 The Deez Nuts apology
03:59 Why it works for Dunkin and not for you
06:53 Wendy's did it first
07:27 No, an intern isn't running this
10:34 How campaigns like this actually get made
14:25 It takes real talent: Dollar Shave Club and ClickUp
18:36 Will Spidey get old?
21:46 What happened to Good Good Golf
23:35 The "intern needs a raise" myth
Full episode notes and transcript: https://bigbrainstrategy.com/podcast/dunkin-spidey-d/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-dunkin-spidey-d&utm_content=show-notes
Got something that needs to get done? Work with Mike and Nada at Big Brain Strategy: https://bigbrainstrategy.com/contact/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-bbs-contact&utm_content=show-notes