Driving Towards Better Disability Inclusion
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Driving Towards Better Disability Inclusion
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Did you know that disabled communities make up 15% of the Earth's population? And that number is expected to rise, thanks to Covid.
Still, only 1% of advertising actually reflects disabled consumers, and even that little percentage is rife with problematic portrayals that still center around non-disabled viewers.
In episode four of Off Madison, Shannon chats with Adweek's Europe Creative Editor Brittany Kiefer and Affect founder Elea Chang about the state of disability inclusion in advertising.
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