In Episode 39 of Season 2, on Driven By Data, Kyle Winterbottom is joined by People Analytics and Insight Director at HMRC, Ian Wallis, where they discuss how the combination of people and analytics is a recipe for success, which includes:

• Discussion around Ian's published book, what led to writing it, and the main goal of it
• The gap between the theory and the reality of data implementation
• Anything during the research phase that surprised Ian
• How to go about building a high-performance team and how to know when you are actually "there"
• Why despite most businesses struggle to attract and retain talent, people analytics remains one of the lowest adopted areas of analytics
• The role of the People Analytics function
• How People Analytics differs to working in the customer arena
• What is considered the measure of success in influencing an organisation the size of HMRC
• Where the battle for talent stands in the future

In Episode 49 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Karen Jean-Francois, Analytics Manager at Cardlytics, where they discuss how people can craft the career they want in Data & Analytics, her humbling career journey so far and how she overcame imposter syndrome, which includes;

• Moving from the Caribbean to Paris to London
• Her struggles of living away from home & her family
• The transition from performing at the European Championships into the world of Data
• Why she hosts the Women In Data Podcast
• How she was awarded the 20 in Data & Technology 2020
• Why she struggled to find her place & voice
• The importance of role models and networking on her career
• How she joined Cardlytics as the only female in the team
• Why she had a huge case of Imposter Syndrome and how she overcame it
• How she realised it was all in her own mind
• Why it prevented her from being promoted despite knowing she was doing great work
• The importance of opening up about Imposter Syndrome
• Why company culture is so important to deal with Imposter Syndrome
• How to go from diagnosis to action (to start addressing the problem)
• The journey from introvert with imposter syndrome to winning industry awards and podcast host
• The technical V commercial debate
• How she almost quit Data & Analytics to become a pastry chef
• That she realized that she had so far let others decide what my career would look like
• The importance of owning your own career and defining what you want it to be
• Her top questions for crafting your career:

1. Where are you at today?
2. Where would you like to be and why?
3. What's stopping you from getting there?
4. How are you going to overcome these blockers?

In Episode 40 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Maggie Remynse, Vice President for Curriculum for Data Camp, where they discuss how Data Education is the foundation of value creation, which includes:

• The role Data Literacy has in Digital Transformation
• Why Data Education is so important in data analytics
• Why organisations should conduct a skill-gap analysis
• What needs to be included for this to be done successfully
• How organisations can upskill their employees
• How to manage expectations around what business leaders expect, regarding upskilling
• The, not so obvious, benefits of upskilling
• How to approach differences between skill gaps and data literacy gaps
• What some of the successful Data Literacy programmes do that others don't
• How to reach Maggie for more information regarding her profession and opportunities

In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes:

• The process of building the CA function from scratch
• Why this was on the business agenda and its purpose
• Specific disciplines that have been merged together and how this was decided
• What this means in reality, in terms of what it allowed Alyssa to create
• The benefits and challenges of building the CA function
• Details regarding the team at Popular Bank e.g. size
• Benefits of coupling Data & Analytics with research
• How the element of cultural change was managed/addressed amongst the new function build
• How all of this tied back to the Data/Insights strategy as-well as the Business strategy

In Episode 42 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Chief Data & Analytics Officer at Team One, Prachi Priya, where they discuss how to enable a Data Culture in the world of Analytics, which includes:

• How the evolution of analytics maturity affected the role of the CDO
• Ways to adapt to the constant advancing market trends
• The definition of Data Culture
• Key components that make up Data Culture
• How to enable that culture and allow it to flourish
• How to go about gaining buy-in from the C-Suit
• Prachi's experience in regards to the relationship between DEI and Data Culture

In Episode 43 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Chief Analytics Officer at Healthfirst, Christer Johnson, where they discuss using Machine Learning to scale personalization in healthcare, which includes:

• What personalization means from a health care perspective and its importance
• How to help members get access to the healthcare they require
• The importance of health equity and what Healthfirst are doing to combat that
• How ML is leveraged for personalization
• How to know what to prioritise and optimize
• The results of this and the next best action from there
• What role digital transformation is playing within the healthcare setting (wait times/treatment/appointments, etc)
• An insight to what the future looks like for Healthfirst
• How to put a tangible metric on value added, as a not for profit

In Episode 44 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Caroline Carruthers, CEO at Carruthers and Jackson. Where they discuss Data ethics, which include:

• The evolution of the summer school
• What is sdata ethics
• The Importance of data and analytics
• Why Data Ethics has become a “thing”
• How organisations tangibly implement Data & Analytics into their organisation
• How does this affect the wider Data & Analytics Ecosystem
• Tips on do’s and don’ts
• Where Data Ethics sits on a business's agenda

In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes;

• The group-wide, multi-year Data Strategy and what it incorporates
• How that supports the wider ITV corporate Digital Transformation Strategy
• The benefits of a cross-functional team structure
• Data-Driven Thinking V Value-Led approach
• The importance of cultural and mindshift change
• How ITV are realising the “promise of value”
• Why the iterative approach has been a key to success
• Why the product-way is realising commercial value
• Mapping every activity and idea to a financial figure
• Value V Prioritisation
• The importance of “better conversations”
• Moving from service centre to partner
• How to accelerate change
• Why transformation needs to be visible at all levels