エピソード

  • Ep. 29 - Being technical is great, but being understood is better
    2025/10/15
    Technical folks, this one's for you! We're unpacking why technical messages don't always land and how to fix it. Skip the technical jargon and instead learn how to better align with business teams, communicate clearly, and keep projects moving without all the back-and-forth. Plus, we're celebrating the end of season two and sharing what's next for Power Talk.
    続きを読む 一部表示
    11 分
  • Ep. 28 - The new era of the MQL
    2025/10/14

    Join us as we break down why the MQL isn't dead, but has just been misunderstood. We dig into what a modern MQL should look like, how to align it with today's buyer journey, and why gating strategy and sales collaboration matter more than ever. Forget the MQL goals of 500 every month and other vanity metrics. If you're ready to move from chasing numbers to driving real pipeline, this one's for you.

    続きを読む 一部表示
    14 分
  • Ep. 27 - Let's talk about making AI your marketing power partner
    2025/10/14

    What if your next big promotion doesn't come from working harder, but from teaming up with AI? Today we're diving into how AI is transforming the workplace, not by replacing humans, but by amplifying our creativity and productivity. Unpacking the myths fueling AI anxiety, share real-world examples of tools like HubSpot, Fireflies, and Glean, and discuss how to build your personal AI workbench.
    Is AI also a....fortune teller? Let us know what you think.

    続きを読む 一部表示
    23 分
  • Ep. 26 - When security breaches hit your sales tools
    2025/09/16

    We're talking about the recent breach impacting SalesLoft and Drift customers, which forced the shutdown of critical integrations. Join us as we share what admins should do when systems go dark, why transparency and communication matter during a crisis, and practical prevention tips like MFA, role-based access, and zero-trust practices.

    続きを読む 一部表示
    20 分
  • Ep. 25 - Sales process that works: aligning reps, data and leadership
    2025/09/16

    Join us as we dig into one of the most important parts of sales operations, building a sales process that reps want to follow. We're exploring how to design workflows that feel natural, keep CRM data clean, and give leadership the clarity they need.
    It's all about practical strategies for aligning processes with real-world selling motions, empowering champions and SDRs, and embedding communication and change management so adoption sticks.
    Whether you're rolling out a new process or refreshing an old one, this episode will help you create a system that supports both your reps and your revenue goals.

    続きを読む 一部表示
    18 分
  • Ep. 24 - Smarter Segmentation Is the Fix for Your Cold Database
    2025/08/05

    We're diving into the all-too-common problem of database fatigue in email marketing, where engagement starts to fall and unsubscribes start to rise. Let's unpack why the "spray and pray" approach needs to die for good and look at smarter strategies for segmentation, re-engagement, and governance to keep your email list healthy and responsive.

    続きを読む 一部表示
    13 分
  • Ep. 23 - Navigating change at work as an ops professional
    2025/07/08

    Change is hard. Whether you're in the middle of a rebrand, launching a new product, or rolling out new tech, it can feel overwhelming. Especially if you're the one expected to make it all happen.
    We're talking about managing organizational change without losing your mind. From getting buy-in to setting clear goals, building a solid communication plan, and avoiding the chaos.
    If you're a marketing, sales, or ops leader trying to keep your team aligned through the storm, this one's for you.

    続きを読む 一部表示
    22 分
  • Ep. 22 - Marketing vs. Sales: The Sibling Rivalry Slowing Your Revenue
    2025/06/17
    You know that tension between marketing and sales? Yeah, we're talking about it. In this episode, we get into the real reasons teams butt heads: missed follow-ups, lead quality complaints, broken feedback loops, and more. We've seen it all, and chances are, so have you. We also break down how to actually fix it, from building shared funnels to setting real SLAs that both teams can align on.
    続きを読む 一部表示
    14 分