We're diving into the all-too-common problem of database fatigue in email marketing, where engagement starts to fall and unsubscribes start to rise. Let's unpack why the "spray and pray" approach needs to die for good and look at smarter strategies for segmentation, re-engagement, and governance to keep your email list healthy and responsive.

Change is hard. Whether you're in the middle of a rebrand, launching a new product, or rolling out new tech, it can feel overwhelming. Especially if you're the one expected to make it all happen.
We're talking about managing organizational change without losing your mind. From getting buy-in to setting clear goals, building a solid communication plan, and avoiding the chaos.
If you’re a marketing, sales, or ops leader trying to keep your team aligned through the storm, this one’s for you.

In this special case study episode of Power Talk, Jazmine and Lindsey are joined by Mike Chasteen, SVP of Sales and Customer Success at Base64, to share how the Driven Ops team partnered with his organization to elevate their sales operations. Together, they walk through the process of refining the sales pipeline, cleaning and normalizing over 110,000 records, and implementing a dynamic forecasting system in HubSpot. This collaborative transformation improved data visibility, simplified AE workflows, and strengthened leadership decision-making. If you’re curious what it’s like to work with Driven Ops, this behind-the-scenes look offers real insight into the impact.

Today we are back with part two of the drama between Rippling and Deel. Becca breaks down explosive new details from a public affidavit that confirms what was once only rumor: there was a spy. We reveal how Deel 'ALLEGEDLY' paid a Rippling employee to leak sensitive data and how a honeypot Slack trap led to a corporate takedown. It's true crime meets tech world drama. Buckle up.

With hundreds, or even thousands, of tools entering the market every year, it's easy to end up with an overloaded tech stack. You see a shiny new application that promises to solve all your problems “out of the box,” but it often ends up complicating your processes instead. Today, we’re talking about how to clean up your existing tech stack and what questions to ask yourself before adding anything new.

Ref Article: https://martech.org/how-more-tools-and-tactics-hurt-marketing-performance/

Join us as we unpack LinkedIn’s recent crackdown on Apollo.io and Seamless.Ai, and explore what it means for the future of B2B sales. From concerns over data scraping to the ripple effects on outbound strategies, legal compliance, and sales engagement tools — we’re diving into the big questions. Are you Team LinkedIn, Team Apollo, or just trying to adapt? Either way, one thing’s clear: these moves are reshaping the sales tech landscape and forcing teams to rethink how they reach their buyers.

Welcome to our new segment Corporate Scandals and Tech Tea, where we're talking about the wild lawsuit between HR tech competitors Rippling and Deel. There's allegations of corporate espionage, a fake Slack channel trap, leaked internal communications, and a dramatic attempt to wipe evidence in the office bathroom. All details and thoughts discussed on this episode.