Drastic SEO Changes Can Sometimes Bring Quick SEO Results

Sometimes with SEO, when the fundamentals are wrong, fixing them properly can create a very noticeable change quite quickly.

A good example is Nifty Gifts, a great South African business with a strong website, lots of products and plenty of collections.

We spent a lot of time fixing the onsite SEO, especially:

• Page titles

• Meta descriptions

• H1 headings

• Collection pages

• Product pages

It was a big job, but the early results were excellent.

Looking at Google Search Console and excluding branded terms, impressions increased by 25% week on week, with clicks also moving strongly in the right direction.

Ahrefs was showing the same kind of movement, with increases across a large number of keywords.

And this was only after about a week.

We hadn’t even properly started the backlink work yet, and a number of the updated pages still hadn’t been indexed.

Now, this is important:

This does not always happen. There are no guarantees.

Nifty Gifts already had a good brand, a good website and history behind it.

But when a strong website has poor onsite SEO, fixing the basics properly can sometimes unlock results very quickly.

If you want an SEO audit for your website go to:

www.topclick.co.za

#SEO #OnsiteSEO #SearchEngineOptimisation #searchengineoptimization #EcommerceSEO