Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing, and why does it work so well?

Skip Montreux and Dez Morgan explore the world of scarcity marketing — a strategy used by companies to drive demand by limiting the availability of their products. From global tech brands to niche toy companies, Skip and Dez break down how businesses use psychology and clever tactics to make their products more desirable.

Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include:

1. What scarcity marketing is and how it works.
2. Why companies limit the availability of their products.
3. What ‘loss aversion’, ‘social proof’, and ‘winner’s privilege’ mean in marketing.
4. How Pop Mart created global demand for their Labubu collectible toys.

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Contact Skip, Dez, and Samantha at

downtobusinessenglish@gmail.com

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Skip Montreux on Linkedin

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Artificial Intelligence is no longer something from the future — it is already here. From helping people work faster to causing job losses, AI is changing how we live and work. But are we ready for these big changes?

Skip Montreux and Dez Morgan talk about how AI is changing the modern workplace. They explain what generative AI is, how companies are using it to improve productivity, and the problems it is causing — especially for young people starting their careers.

Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include:

1. What generative AI is and how it works.
2. How companies use AI in different business areas.
3. What kinds of jobs are most at risk from AI.
4. Why learning how to use AI is important for your future.

Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.

Visit d2benglish.com/membership for more information.

Follow Down to Business English on Apple podcasts, rate the show, and leave a comment.

Contact Skip, Dez, and Samantha at

downtobusinessenglish@gmail.com

Follow Skip & Dez

Skip Montreux on Linkedin

Skip Montreux on Facebook

Dez Morgan on Twitter

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You’ve seen them streak across the sky — tiny points of light that are not stars. Satellites are now so numerous, they are changing the night sky and creating new challenges.

Skip Montreux and Samantha Vega look at the booming business of commercial satellites. From SpaceX’s Starlink to Amazon’s Project Kuiper, they examine how private companies are transforming space into the next frontier of global internet infrastructure.

Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include:

1. The history of satellite development.
2. Who the major players are in the commercial satellite space.
3. How satellite light pollution impacts astronomy.
4. The dangers of space debris.

Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.

Visit d2benglish.com/membership for more information.

Follow Down to Business English on Apple podcasts, rate the show, and leave a comment.

Contact Skip, Dez, and Samantha at

downtobusinessenglish@gmail.com

Follow Skip & Dez

Skip Montreux on Linkedin

Skip Montreux on Facebook

Dez Morgan on Twitter

RSS Feed