『Doubling Down on a Design Legacy (Mike Ufferman and Catrina Cooper)』のカバーアート

Doubling Down on a Design Legacy (Mike Ufferman and Catrina Cooper)

Doubling Down on a Design Legacy (Mike Ufferman and Catrina Cooper)

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This week on the Creative Genius podcast, Gail Doby welcomes Mike Ufferman and Catrina Cooper, the principals of Loczi Design. Mike and Catrina detail their professional pivot from the restaurant and auction house operations fields into the design world, and how they eventually came together to lead a high-growth firm in San Francisco. The conversation explores the complexities of “internal sales,” specifically how they navigated the process of buying the company from the original founder, Paige, after years of working as her leadership team. They share the raw, “brothers and sisters” dynamic of their leadership style and how professional coaching helped them move past emotional friction to achieve true operational alignment. Hear about the strategic “miracle” team of advisors—from valuation experts to business attorneys—that allowed them to complete a full company transfer in under six months. Mike and Catrina also discuss the “unreasonable” client service strategies they’ve implemented to drive their current record profits and why they are already planning their own exit strategies. Key discussion points in this episode: The Pandemic Pivot: How the team managed the dual upheaval of a global pandemic and the founder moving across the country in 2020.Alignment over Accuracy: Why learning to work as a leadership team was a bigger achievement than simply mastering markups and financial data.Buying the Legacy: The emotional weight and “healthy scramble” of New Year’s Eve signatures to officially take over the founder’s “baby”.The Non-Negotiable Paperwork: Why you must discuss the “no-fun” topics—like buy-sell agreements and key person insurance—while you are still in the honeymoon phase of partnership. If you’re listening on your favorite podcast platform, view the full show notes here: https://thepearlcollective.com/s14e8-shownotes https://www.youtube.com/watch?v=uqVzTVu0bks Episode Transcript Note: Transcript is created automatically and may contain errors. Click to show transcript Welcome to the Creative Genius podcast, Mike and Kat. I am so happy to see you. It’s been a while and it has been an interesting journey for you two and I can’t wait to dive into that today. First, I want to start with how did you two get into design and start working together and just tell us a little bit. I’ll start with you, Katrina. Okay. First off, thanks for having us. We’re excited to be here with you. It’s our first podcast, so we’ll do our best. Yeah, holy, you’re virgins. So how did I get into design? as you already know, Gail, I was in the restaurant business for a very, long time before I started doing this. And at some point just realized I didn’t want to do that forever. And a good friend of mine said, you know, you’re kind of a natural designer. Why don’t you go to design school? So I took that advice and went to school for a few years and then just started working and, you know, have kind of built my career from there. So it, yeah, I mean, it kind of happened nice and organically, but a little later in life maybe than other people. Okay, yeah, well I didn’t go back to school till I was 35 for design so yeah. That’s about how old I was too, yeah. And I graduated, I think, two years later. yeah, it was good to go back. I think everybody needs to decide what it is that they’re called to do. Yeah. Right, right. Yeah, yeah, it’s nice to have a second career and have some to do it later in life to it was more intentional. I mean, I was able to do a lot better than I think I probably would have right out of high school. sure. This is such a different industry anyway. And of course, you’ve gone from being an employee to owning the firm. We’re going to talk about that in a couple of minutes. But Mike, about you, how did you get into design? boy, that’s a long journey for me. I grew up in Ohio in Cincinnati in this small town and went to school for business at the University of Cincinnati and worked my way through college working at a hospital there and was sure that I was gonna go on to medical school and I really wanted to work in labor and delivery. That was the field. I got accepted there and studied a little bit and just decided it wasn’t really for me. Did a couple things and ended up out in California and I was working operations for an auction house out here. At the time it was called Butterfields, it was a very famous auction house in California. Another company bought them and I was running a lot of operations. I was seeing art every day. I was just getting a master’s degree in art education every day I came to work. I fell in love with design from that. And I had… You know, a change in life happened there and a friend of mine called me while I was literally vacationing on a beach in Mexico and said, Hey, I’m starting an interior design firm, get in your car and come back up here. Uh, and I did, and I turned around and I ...
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