In this episode, AJ and Mike discuss a question they hear from new authors often: What’s the ROI (return on investment) in writing a book? They each define what they believe the key point is with different points of view on how to achieve that result. Should authors treat their book like a business proposition or a bonus to their business? Tune in to hear it from our dynamic duo to find out!

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World Famous, by David Tyreman

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In this episode, Mike walks AJ through THE MONEY HABIT’s launch day, a whopping twelve hours of special guests, marketing ideas, and more. Not even technical glitches could stop the show! Well, they did, but they got everything back on track quickly, due to Mike’s intrepid team behind the scenes. Listeners will learn the tech used, how the parade of authors and guests was managed, and ultimately if Mike thought it was worthwhile.

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In this episode, it’s all the data! Mike breaks down the numbers so far with respect to bulk buys for his new book, The Money Habit. Large and small orders, how the logistics of shipping played out, and more – nothing is left out. Did AJ manage to convince Mike that bulk buys are as important as individual sales, or did Mike finally win a debate? You’ll have to listen to find out!

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Path to the Main Stage, with Li Hayes

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In this episode, AJ and Mike answer one of the most common questions they get from first-time authors. How the heck are you supposed to get an endorsement for your book? How do you ask a Big Name someone for a shout-out? This week our duo not only tells you the dos, they give you the absolutely do nots so authors can ask the Big Ask in a way that feels good. They’ll even cover how to follow up on a “no” and why it’s not always a closed door.

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The Coaching Habit, Michael Bungay Stanier

Scale Solo, Pia Silva

Rich Relationships, Selena Soo

Before the Bestseller, Alex Strathdee

The Subtle Art of not Giving a F*ck, Mark Manson

Running with Lions, Julian Winters

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Trigger Warning: This episode discusses sexual abuse, while not in detail, it may be disturbing and/or triggering to some listeners and viewers.

In this surprise episode, Mike and AJ break down the Amy Griffin controversy and how authors can learn from it. Amy Griffin authored the book The Tell, in which she recounts a repressed memory of alleged sexual abuse. However, Griffin’s classmate, Jane Doe, filed a lawsuit saying that the alleged story of SA was not Griffin’s, but Doe’s. Mike and AJ discuss the issue of authors taking stories that aren’t their own and how to learn from other stories without creating a false narrative.

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In this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss!

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Nir Eyal, Hooked

Mike’s Monday Night Reading (Audio)

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Vickie Lanthier, High Agency Human

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Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Vickie Lanthier, High Agency Human

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