Have you ever leaned on a tool so hard that, when it suddenly wasn't available, you felt like you couldn’t work without it?

I watched someone go through that with AI this year, and it made me stop and rethink how I’m using it myself.

Today I want to share 3 cautionary lessons about AI, along with how I'm using it, and more importantly how I'm NOT using it.

Mentioned in this episode:

• Social Media Marketing World & AI Business World
• Video: How Much YouTube Paid Me

When you're ready...

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⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap

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🙏 Say thanks:

If you love the idea of being a Done By Lunch Entrepreneur, would you leave me a review? It helps more people avoid burnout and regain the freedom and control they wanted when becoming an entrepreneur.

ABOUT JERRY POTTER ➜ I'm on a mission to make YouTube growth accessible for ALL entrepreneurs, no matter how busy you already are. Learn how to grow your channel in only 90 minutes a week.

🎧 Share this podcast with this link ➜ https://donebylunchpodcast.com

In this episode, I share the behind-the-scenes lessons learned from launching my new YT 90 Growth Lab membership, including why launching messy can be okay, and how an offer that's "too good" can backfire.

When you're ready...

➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes

⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap

📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter

📺 Subscribe on YouTube for more trainings on making more without working more

🙏 Say thanks:

If you love the idea of being a Done By Lunch Entrepreneur, would you leave me a review? It helps more people avoid burnout and regain the freedom and control they wanted when becoming an entrepreneur.

ABOUT JERRY POTTER ➜ I'm on a mission to make YouTube growth accessible for ALL entrepreneurs, no matter how busy you already are. Learn how to grow your channel in only 90 minutes a week.

🎧 Share this podcast with this link ➜ https://donebylunchpodcast.com

Why do offers that once sold great suddenly stop working? Most entrepreneurs assume the program is broken… so they rush off to build something new. But the real problem is usually much simpler.

In this episode I'm breaking down the hidden force called habituation , the reason your audience tunes out an offer they’ve seen too many times. And I'll show you how tiny shifts in your offer framing, not your product, can bring your sales back to life.

Before you create something new, listen to this and learn how to refresh the offer you already have.

MENTIONED IN THIS EPISODE

See what events are coming up in our Done By Lunch Community For Entrepreneurs: https://be.donebylunch.co/c/member-events-replays

When you're ready...

➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes

⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap

📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter

📺 Subscribe on YouTube for more trainings on making more without working more

🙏 Say thanks:

If you love the idea of being a Done By Lunch Entrepreneur, would you leave me a review? It helps more people avoid burnout and regain the freedom and control they wanted when becoming an entrepreneur.

ABOUT JERRY POTTER ➜ I'm on a mission to make YouTube growth accessible for ALL entrepreneurs, no matter how busy you already are. Learn how to grow your channel in only 90 minutes a week.

🎧 Share this podcast with this link ➜ https://donebylunchpodcast.com

Shiny objects don't always look like distractions—sometimes they feel like legitimate opportunities that could change everything. In this episode, discover the single question that instantly reveals whether something deserves your attention or is just another red herring pulling you away from what actually drives results. Plus, learn the two-step system for protecting your focus before the chaos of daily business demands takes over.

When you're ready...

➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes

⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap

📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter

📺 Subscribe on YouTube for more trainings on making more without working more

🙏 Say thanks:

If you love the idea of being a Done By Lunch Entrepreneur, would you leave me a review? It helps more people avoid burnout and regain the freedom and control they wanted when becoming an entrepreneur.

ABOUT JERRY POTTER ➜ I'm on a mission to make YouTube growth accessible for ALL entrepreneurs, no matter how busy you already are. Learn how to grow your channel in only 90 minutes a week.

🎧 Share this podcast with this link ➜ https://donebylunchpodcast.com

I used to be freaked out about offering money-back guarantees, but eventually I learned how to do it effectively, and in a way that I LOVE offering them! I'm breaking that down in this episode.

00:00 — What if your biggest business fear could actually unlock more sales?

01:45 — How a simple idea and a quick launch led to unexpected results.

05:05 — The secret math behind guarantees

08:30 — The wording that changes how people feel about your offer

12:00 — What most people won’t tell you—and how to make your guarantee truly stand out

14:45 — My high leverage tasks for the upcoming week

When you're ready...

➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes

⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap

📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter

📺 Subscribe on YouTube for more trainings on making more without working more

🙏 Say thanks:

If you love the idea of being a Done By Lunch Entrepreneur, would you leave me a review? It helps more people avoid burnout and regain the freedom and control they wanted when becoming an entrepreneur.

ABOUT JERRY POTTER ➜ I'm on a mission to make YouTube growth accessible for ALL entrepreneurs, no matter how busy you already are. Learn how to grow your channel in only 90 minutes a week.

🎧 Share this podcast with this link ➜ https://donebylunchpodcast.com

You need to make more offers. So do I. Only 3-7% of your audience is ready to buy at anytime. But how can you do that if selling makes you uncomfortable? In this episode I'll share what I'm doing to remove the pressure and still make lots of sales.

0:00 – Why you might be missing out on sales (and what most people never realize)

1:00 – A behind-the-scenes look at a new offer (and what happened when I shared it)

2:52 – The real reason selling feels hard - and a mindset shift you might need

4:07 – The “always available” approach that could change your business

7:41 – How to turn every platform into a sales opportunity

8:36 – The new coaching program I’m launching (and who it’s for)

8:57 – What’s next: three high-leverage tasks I’m tackling this week

9:18 – The community experiment that could make everything more valuable

When you're ready...

➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes

⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap

📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter

📺 Subscribe on YouTube for more trainings on making more without working more

🙏 Say thanks:

If you love the idea of being a Done By Lunch Entrepreneur, would you leave me a review? It helps more people avoid burnout and regain the freedom and control they wanted when becoming an entrepreneur.

ABOUT JERRY POTTER ➜ I'm on a mission to make YouTube growth accessible for ALL entrepreneurs, no matter how busy you already are. Learn how to grow your channel in only 90 minutes a week.

🎧 Share this podcast with this link ➜ https://donebylunchpodcast.com

In this episode I'm kicking of Season 2 with a totally new format that hopefully will be helpful (let me know!). 🤞

00:00 Introduction to Season Two
00:25 What is a Done by Lunch Business?
01:52 High Leverage Assets Explained
04:12 Low Leverage Assets vs. High Leverage Assets
05:23 Rebuilding my Done by Lunch Business
08:27 Getting Paid to Stop Procrastinating
09:52 Building a Multipurposing Engine
17:15 My High Leverage Tasks For Next Week

When you're ready...

➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes

⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap

📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter

📺 Subscribe on YouTube for more trainings on making more without working more

🙏 Say thanks:

If you love the idea of being a Done By Lunch Entrepreneur, would you leave me a review? It helps more people avoid burnout and regain the freedom and control they wanted when becoming an entrepreneur.

ABOUT JERRY POTTER ➜ I'm on a mission to make YouTube growth accessible for ALL entrepreneurs, no matter how busy you already are. Learn how to grow your channel in only 90 minutes a week.

🎧 Share this podcast with this link ➜ https://donebylunchpodcast.com

This will happen to everyone, so let's talk about how to deal with hateful comments online so you're ready when it does.
👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE): https://mrjerrypotter.com/done-by-lunch-entrepreneurs-newsletter/?utm_source=youtube&utm_medium=description&utm_campaign=en

Leave a (hopefully nice) comment on YouTube about this episode: https://youtu.be/xtcRASWinBs

When you're ready...

➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes

⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap

📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter

📺 Subscribe on YouTube for more trainings on making more without working more

🙏 Say thanks:

If you love the idea of being a Done By Lunch Entrepreneur, would you leave me a review? It helps more people avoid burnout and regain the freedom and control they wanted when becoming an entrepreneur.

ABOUT JERRY POTTER ➜ I'm on a mission to make YouTube growth accessible for ALL entrepreneurs, no matter how busy you already are. Learn how to grow your channel in only 90 minutes a week.

🎧 Share this podcast with this link ➜ https://donebylunchpodcast.com