Don’t Underestimate Her - Part 2 - Tarah | Activates Construction
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Don’t Underestimate Her - Part 2 - Tarah | Activates Construction
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Don't Underestimate Her — Part 2 — Tarah | Activate Construction
When the guys get stuck on site, who do they call? The women in the office.
In Part 2, Tarah gets into the realities that don't make the highlight reels. The buyer beware side of property flipping, what happens when people treat a home like a one-and-done purchase instead of something that needs maintaining, and why the building industry's reputation problem isn't as simple as dodgy builders. Most of the time, someone's cutting corners because they're being undercut.
The conversation that lands hardest in this episode is about women in the industry. Tarah's female apprentice Jewel is nearly finished her carpentry trade and is already showing something the guys often can't, the ability to look at a renovation and adapt when what's on the plan doesn't match what's in the wall.
And when it comes to being dismissed, talked over, or redirected to the husband? Tarah's take is sharp: there is nothing more powerful than walking into a room and being underestimated and then proving them wrong without making a scene.
Don't underestimate her. She already knows more than you think.