Sarah is the Global Planning Partner for adam&eve\TBWA and Dan is the Brand & Marketing Director for Currys. James Hayhurst, Founder of the Magic Sauce Course brought them together to discuss how you get the best from the agency x client relationship.

This is the first episode of Season 7 and we've got some gold coming your way. Make sure you subscribe.

In this episode we discuss

• Don’t kill baby turtles: why great creative ideas get pecked to death by feedback, sign-offs and “just one little change”.
• Good relationships aren’t cosy: how trust, honest disagreement and a willingness to feel uncomfortable help clients and agencies make better work.
• Do the strategy before the brief: define the problem, make real choices and stop asking creatives to work out what your business should be doing.
• From good to gloriously weird: how Currys’ “Beyond Techspectations” campaign came together—and why Dan nearly pulled the plug on it.
• Measuring success: why Currys MMM approach is unusual and discussing why the true measure of a campaign’s success is effectiveness.
• Hot takes: Stop whinging, competitor analysis and marketers being more worried about marketers than the market.

Link in the show notes...

• Magic Sauce Course
• How Not To Plan – 66 ways to screw it up by Sarah Carter and Les Binet
• Currys ‘Beyond Techspectations’ TV ads
• Mark Ritson’s MiniMBA Programme

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.