Does Your Company Show Up in Agentic Search with Mark Sifrit of G10X
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Does Your Company Show Up in Agentic Search with Mark Sifrit of G10X
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著者：
Mark Sifrit is the general manager of North America for G10X, a digital and AI solutions company that builds AI and technology solutions at scale for enterprises. Isaac Morey sat down with him on the floor at Shoptalk Fall in Nashville.
In this conversation, shoppers move from traditional search to agentic search, and Mark asks whether a company shows up in the answer at all. He covers what a company keeps private, what it makes public and how agents reach it, why agents learn through their interactions so a company can go back and educate them, and why the first wave of AI projects proved a company was AI ready without solving a business problem. Mark defines AI slop as a mixed message, when the agents cannot tell what the source of truth is, and walks through the AI enabled development lifecycle G10X built, including GlassX for production monitoring and GTX for end to end testing.
Find G10X at g10x.com and Mark on LinkedIn.
Talk Commerce is at talk-commerce.com.