In this episode of Just So You Know, Jamie and Justina sit down with longtime activist and organizer Rachel Ejsmont to talk about the real impact of street activism, pressure campaigns, open rescues, and what it actually takes to fight for animals in public.

This conversation goes deeper than surface level takes. We explore what it means to show up for animals when it’s uncomfortable, inconvenient, and sometimes even risky and why being visible can create real, lasting change.

We get into:

• How Rachel first became active in the movement

• Why she was protesting before she even went fully vegan

• The connection between anti-fur activism and veganism

• How pressure campaigns actually work

• What goes into organizing a major march or protest

• Crashing fashion events and disrupting cruelty in powerful ways

• Why rescue and liberation work matter so much

• The emotional toll of witnessing suffering up close

• How to avoid burnout and stay grounded in activism

• Why infighting hurts the movement

• What makes street activism effective

• How new activists can get involved and find their place

This isn’t just about protesting. It’s about using your voice, your body, and your presence to challenge cruelty in real time.

If you’ve ever wondered whether activism in the streets actually makes a difference,

this episode is for you.

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🕒 CHAPTER MARKERS

00:00 Intro + Meeting Rachel Ejsmont

01:14 Rachel as the “Fairy Godmother” of Activism

03:21 How Rachel Helped Build Community

04:31 What It Takes to Organize a Major March

08:12 What First Made Rachel Go Vegan

15:11 Why Street Activism Matters So Much

18:12 Reaching People Through Different Approaches

20:03 How Pressure Campaigns Actually Work

24:16 Crashing Coach at New York Fashion Week

28:05 Why Fashion Disruptions Matter

30:08 Rescue Stories That Changed Rachel Forever

34:18 Why Rachel Focuses on Campaigns That Can Win

37:57 The Emotional Toll of Activism

41:17 How Rachel Avoids Burnout

54:28 What Hurts the Animal Rights Movement Most

58:50 Where to Follow Rachel + Get Involved