Do you really have to be on social media to sell books?

Indie fantasy author K.S. Elliott is proof of what happens when you do it on your own terms. With over 50,000 followers across TikTok and Instagram, K.S. has turned short videos and character POV reels into direct sales through her own store, a thriving street team, pre-order campaigns, and brand collaborations — all while writing her upcoming release, Ultan Academy.

In this episode, K.S. shares how she grew her platform from zero, the content that actually converts, how she balances posting with writing, and the honest answer to whether views become royalties. Whether you're camera-shy or chasing your first viral moment, this one's packed with practical takeaways.

Plus — meet K.S. in person at the Sunshine Coast Fiction Festival, hosted by Serenade Publishing, 30 October – 1 November at Venue 114, Bokarina.

Tickets: sunshinecoastfictionfestival.com.au✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing