Doctor Dave and Ramblin' Rob Are Back!
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Doctor Dave and Ramblin' Rob Are Back!
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Doctor Dave and Ramblin' Rob revisit the origin of the Marketing vs. Sales Podcast. Getting back to basics, the AIDA marketing structure, introduced in 1898, is re-introduced. Doctor Dave talks about his current projects and the importance of mentoring, and how those ideas correspond to marketing. Also, a MAJOR CORRECTION... Ramblin' Rob misspoke with his analogy of Sun Tzu's tactic of not attacking uphill. The Confederates attacked the Union uphill at the battle of Gettysburg, not the other way around! Anyhow, that will be corrected next issue to ensure that there is no mistake! The idea with respect to sales is still made clear - be prepared and make certain you are able as a sales consultant to not attack uphill. Set yourself up with all of the positive value and ability to counter concerns as you move forward. And do it effectively! See you next issue...