Do influencers have to disclose paid posts? Nobody checks | Ep. 107
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Do influencers have to disclose paid posts? Nobody checks | Ep. 107
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ナレーター：
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著者：
Yes. The FTC says anyone paid to promote a product has to make that clear, and a free product counts as payment. Mike and Nada say the problem is that almost nobody enforces it. When NewsGuard posed as a consulting firm, more than a third of the political influencers it contacted agreed to post for pay without saying so.
00:00 Do political influencers hide paid posts?
01:17 Undisclosed paid posts aren't new
02:53 Disclosure rules nobody enforces
04:47 Why brands push creators to skip the label
05:50 The gambling app offers
07:14 Can you trust Google reviews anymore?
08:54 Influencers used to be called brand ambassadors
10:02 Why platforms don't label paid posts
11:27 Would you promote a candidate you don't believe in?
13:25 Is the AI hype on LinkedIn paid?
14:18 Why you shouldn't believe any endorsement
15:03 Why Disney got results and consumers don't
16:45 Corporations always get a pass
18:21 Should brands be on the hook for disclosure?
19:12 Go get a real job, influencers
20:19 How influencer deals really get scripted
21:01 What full creative control really means
Episode notes and transcript: https://bigbrainstrategy.com/podcast/influencer-disclosure/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-influencer-disclosure&utm_content=show-notes
Work with Mike and Nada at Big Brain Strategy: https://bigbrainstrategy.com/contact/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-bbs-contact&utm_content=show-notes